{"id":1042,"date":"2017-06-01T20:57:25","date_gmt":"2017-06-01T20:57:25","guid":{"rendered":"http:\/\/www.imadscotlandgroup.com\/media\/?p=1042"},"modified":"2017-07-28T16:14:06","modified_gmt":"2017-07-28T16:14:06","slug":"social-media-for-beginners","status":"publish","type":"post","link":"https:\/\/www.imadscotlandgroup.com\/media\/social-media-for-beginners\/","title":{"rendered":"Social Media For Beginners"},"content":{"rendered":"<p><strong>Article By <a href=\"http:\/\/www.123reg.co.uk\" target=\"_blank\" rel=\"noopener noreferrer\">www.123reg.co.uk<\/a><\/strong><\/p>\n<p>Source Link:<a href=\"https:\/\/www.123-reg.co.uk\/blog\/social-media\/swift-6-social-media-for-beginners\/?utm_source=Sign-Up.to&#038;utm_medium=email&#038;utm_campaign=37681-6284-TEST+-+Apr+2017+newsletter+-+Pers%26+Community+V6\" target=\"_blank\">https:\/\/www.123-reg.co.uk\/blog\/social-media\/swift-6-social-media-for-beginners\/<\/a> <\/strong><\/p>\n<p>So you\u2019re working on a business, a community project or even a hobby and you\u2019ve decided that you want to spread the word on social media. But where should you start? Here are the absolute basics you need to know to get started on social.<\/p>\n<p><strong>1. First up, you need to focus your energies. <\/strong><\/p>\n<p>With social media it can be tempting to sign up to every site going in the belief that it\u2019ll give you the most exposure possible.<\/p>\n<p>In reality, you\u2019ll probably end up being overwhelmed by the amount of effort you have to put in for what feels like very little return.<\/p>\n<p>Instead, pick one or two social networks that are highly relevant to what you\u2019re doing and focus on them.<\/p>\n<p>Facebook is dominant, so it\u2019s usually a good idea to set up a page on there.<\/p>\n<p>Pinterest is great for arts and crafts businesses, as it\u2019s a subject that really interests its users.<\/p>\n<p>Instagram has strong leanings towards fashion.<\/p>\n<p>Twitter is a favourite for bloggers seeking more exposure.<\/p>\n<p>I\u2019d say start off with Facebook, and perhaps another social networking site that suits what you\u2019re doing.<\/p>\n<p>That way you can focus your efforts. You can always expand to other networks in the future.<\/p>\n<p>If you\u2019re not sure which social media platforms you should be using, I\u2019ll link to a handy guide above the video.<\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- responsive1 --><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-format=\"auto\" data-ad-slot=\"3379014842\" data-ad-client=\"ca-pub-8934562929349122\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p><strong>2.The second thing to do is develop a social media plan. <\/strong><\/p>\n<p>Now it can be tempting to use social media to post whatever comes into your head whenever it occurs to you.<\/p>\n<p>But really, any organisation that wants to use social media successfully needs to develop a plan and stick to it.<\/p>\n<p>A social media plan makes you focus on posting things that will be of interest to potential customers, members, readers, or whatever group it is you want to interact with.<\/p>\n<p>It also makes it easier for you to see what is and isn\u2019t working, allowing you to make improvements to the way you use social media.<\/p>\n<p>Developing a plan will take a bit of effort, but it\u2019s time well spent.<\/p>\n<p>I\u2019ll link to a guide explaining how to come up with a social media plan above this video.<\/p>\n<p><strong>3. The third thing to do is target and engage with influencers.<\/strong><\/p>\n<p>What do I mean by influencers? They\u2019re the people and organisations who already have the attention of the people you want to reach.<br \/>\nSo if you\u2019re running a business selling an innovative gadget, your influencers are going to be tech experts.<\/p>\n<p>If you\u2019re a youth football team looking to raise funds, potential influencers include local newspapers and even famous footballers.<\/p>\n<p>You\u2019ll probably want to include something on influencers in your social media plan, but it\u2019s such an important part of success it\u2019s worth thinking about on its own.<\/p>\n<p>So how do you get the attention of these kinds of influencers? Well, it\u2019s usually by doing something that makes you standout \u2013 such as creating a great piece of content.<\/p>\n<p>But it\u2019s a complex subject, so I\u2019ll link to a couple of how-tos on social media influencers above the video.<\/p>\n<p><strong>4. The fourth thing you\u2019ll need to do is make sure you can measure your social media results.<br \/>\n<\/strong><br \/>\nIf you\u2019re not measuring what you do on social media, then you\u2019ll have no way of telling if the time and effort you\u2019re spending on it is paying off.<\/p>\n<p>Most social media platforms offer at least some form of analytics which you can use to track your progress on the site, so spend a little bit of time getting to grips with that.<\/p>\n<p>But more importantly, make sure you have Google Analytics set up so you can track what happens when someone visits your website via things you post on social media.<\/p>\n<p>It\u2019s so important to know exactly what\u2019s happening on your website and Google Analytics has the power to tell you exactly that.<\/p>\n<p>If you haven\u2019t got Google Analytics installed, I\u2019ll link to a guide above this video. I\u2019ll also link to a couple of guides on how to get the most out of this very powerful tool.<\/p>\n<p><strong>5. The fifth thing to try is paid social media advertising.<\/strong><\/p>\n<p>It\u2019s getting increasingly hard to make an impact on social media without resorting to some form of paid advertising.<\/p>\n<p>That\u2019s the bad news. The good news is that social media advertising costs very little, and Facebook has a particularly powerful ad platform.<\/p>\n<p>Avoid spending money on things like increasing your number of likes, and instead focus on things that really matter to you.<\/p>\n<p>If you\u2019re selling a product, you\u2019ll want your social media ads to focus on boosting sales. If you\u2019re fundraising, you\u2019ll likely want ads to drive traffic to the donation page on your website.<\/p>\n<p>I\u2019ll link to some training material on getting started with Facebook and Twitter ads above the video.<\/p>\n<p>But don\u2019t be afraid to experiment. Allocate a small budget and see if you can find something that works. Just make sure you\u2019re monitoring things using Google Analytics.<\/p>\n<p><strong>6. The final thing is to make sure you don\u2019t give up. <\/strong><\/p>\n<p>Social media won\u2019t give you miracle results overnight. It may take you months to start making serious progress.<\/p>\n<p>At first, it may feel like you\u2019re getting nowhere, but as long as you\u2019re following a plan, and adjusting it if needed, you\u2019ll eventually see real progress.<\/p>\n<p>And remember, if you\u2019re impatient, social media ads can act as a little bit of a shortcut to success.<\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- responsive1 --><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-format=\"auto\" data-ad-slot=\"3379014842\" data-ad-client=\"ca-pub-8934562929349122\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Article By www.123reg.co.uk Source Link:https:\/\/www.123-reg.co.uk\/blog\/social-media\/swift-6-social-media-for-beginners\/ So you\u2019re working on a business, a community project or even a hobby and you\u2019ve decided that you want to spread the word on social media. But where should you start? Here are the absolute basics you need to know to get started on social. 1. First up, you need to focus your energies. With social media it can be tempting to sign up to every site going in the belief that it\u2019ll give you the most exposure possible. In reality, you\u2019ll probably end up&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/www.imadscotlandgroup.com\/media\/wp-json\/wp\/v2\/posts\/1042"}],"collection":[{"href":"https:\/\/www.imadscotlandgroup.com\/media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.imadscotlandgroup.com\/media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.imadscotlandgroup.com\/media\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.imadscotlandgroup.com\/media\/wp-json\/wp\/v2\/comments?post=1042"}],"version-history":[{"count":1,"href":"https:\/\/www.imadscotlandgroup.com\/media\/wp-json\/wp\/v2\/posts\/1042\/revisions"}],"predecessor-version":[{"id":1043,"href":"https:\/\/www.imadscotlandgroup.com\/media\/wp-json\/wp\/v2\/posts\/1042\/revisions\/1043"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.imadscotlandgroup.com\/media\/wp-json\/wp\/v2\/media\/1085"}],"wp:attachment":[{"href":"https:\/\/www.imadscotlandgroup.com\/media\/wp-json\/wp\/v2\/media?parent=1042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.imadscotlandgroup.com\/media\/wp-json\/wp\/v2\/categories?post=1042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.imadscotlandgroup.com\/media\/wp-json\/wp\/v2\/tags?post=1042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}